Background
When I joined the VR company, they had rented a small shop in the bustling innovation hub of Shibuya. The place was too small for VR so they decided to use it for AR, but lacked a clear idea.
Challenges
Whilst I had experience using AR in various applications, AR technology was entirely new to my career.
Action and Passion
Motivated by passion and self-initiative, I did a lot of research and studies on AR technology and the target users. I proposed an augmented reality interactive cafe concept, outlining customer journeys, shaping the MVP. I simulated my conceptual ideas in videos. My proposal was approved by the CEO, and I subsequently assumed the role of team leader, director and manager for the project.
AR Magical Parfait & Chocolate
In this Augmented Reality (AR) café concept, customers could craft their own AR parfait using a tablet and a coaster whilst awaiting their food. They could enjoy another interactive and enchanting AR experiences with the real parfait.
Role
Art Direction | Augmented Reality | Interactive Design | UI/UX | 2D&3D Design | Food Design | Motion Design | Project Management
Created 0 to 1 from conceptualisation to execution, ensuring a seamless fusion of Augmented Reality and culinary delight.
Duration
1 year 5 months
1 Coaster, 2 Tricks
I employed image tracking AR method because it is easy to handle and comparatively accurate with more variations when comparing to other AR methods. The trigger is the coaster.
Concept
With a single AR marker (coaster), customers can enjoy two unique AR experiences:
1. Crafting an AR parfait with only the coaster.
2. Indulging in a separate AR enchantment when the real parfait is placed on the coaster.
This technology is patented.
Why parfait?
Trend alert! I predicted parfaits were to be the next big dessert craze.
Double the delight: Visually stunning and endlessly customisable, perfect for kitchens without a hob.
Premium potential: Unique presentation allows for higher pricing.
All-season champion: Unlike traditional desserts, parfaits work year-round, catering to any season's taste.
Teamed up with a pastry chef to design the flavours and look of these parfaits.
Besides designing, I also created and 2D textures and simple 3D models to enhance the virtual aspects of the experience. Additionally, I played a key role in crafting promotional materials, which significantly contributed to shaping the narrative and generating excitement for the world's first AR Parfait & Chocolate encounter.
Art Direction and Design
My role extended to the virtual realm, where I crafted AR themes and contexts for each parfait, ensuring a harmonious blend of reality and imagination.
I created fantasy concepts for real and virtual that aligned with company's brand.
Twilight AR
Pierrot Parfait
Circus Parfait
Tarrot Parfait
Corridor Parfait
AR Virtual Parfaits
Twilight AR
Pierrot Parfait
Circus Parfait
Tarrot Parfait
Corridor Parfait
AR Virtual Parfaits
Art Direction and Design
My role extended to the virtual realm, where I crafted AR themes and contexts for each parfait, ensuring a harmonious blend of reality and imagination.
I created fantasy concepts for real and virtual that aligned with company's brand.
Simplify the complex user journey
I drew the user flow to develop a clear vision for the touch points of users wireframes.
Users can choose their perference
1. Simply Enjoy the AR experience.
2. Able to take and download photos by creating a temporary account.
I delved into crafting the UI/UX interface, which provided customers with an intuitive and enjoyable means to interact with the AR elements using the shop-provided tablet. This extended to the practicality of enabling customers to capture their AR experiences and download photos via a QR code or email link, eliminating the need to download an app.
