Originally from Hong Kong, moved to Japan where I accumulated most of my career, and now living in the UK, I'm skilled at understanding people's feelings, no matter where they come from. This lies my passion in crafting empathy-driven design solutions that resonate with users. Coming from a multicultural background and being multilingual, I'm flexible and adaptable to celebrate and embrace differences and inclusion. 

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After graduating from the School of Creative Media at City University of Hong Kong, I developed a versatile skill set in multimedia and critical thinking. I integrated my skills into my emotional engaging designs whilst I was working as an art director and designer for global brands, creative agencies, and start-ups. Throughout my career, I am proud to say that my creative designs and campaigns also have a track record of improving performance, such as in Toyota Kinto. I have also executed innovative viral campaigns and set trends that influenced popular culture in Japan. I believe these attribute have made me who I am today, empowering me to craft designs that deeply connect with users and confidently bring visions to fruition.

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